She was standing in line at the local coffeeshop when the thought struck. She was one in a line of about four people spending their lunch hour waiting with varying degrees of patience for the baristas to make their drinks. The wait, she thought, is how you knew it wasn’t a Starbucks. That and the laminated, handwritten notices around the counter. There's no signage that's actually handwritten at Starbucks, only signage that's meant to look like it.